Apps, Not Mobile Web, Driving the Multi-Platform Majority

By | Apps, Smartphones | No Comments

By: Eli Goodman One of my favorite discussions to have with the Millennials at my office revolves around what it was like to be in college without cell phones. They have a very hard time getting their heads around the notion of not being in constant contact with their friends, receiving and sending scores of updates as to their whereabouts and happenings. While they may have had luxury of efficiently planning…

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Marketing to the Multi-Platform Majority

By | Mobile | No Comments

By: Andrew Lipsman comScore today released its latest white paper, Marketing to the Multi-Platform Majority, to help digital businesses gain a better understanding of the evolving multi-platform environment and provide strategies for success in this period of dynamic change. The paper’s namesake is derived from the fact that in the U.S., we recently reached an important milestone in the evolution of digital with a multi-platform majority among the total U.S. digital media…

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Reputation Management Is Not A One Time Deal

By | Featured, Reputation Management, Social Media Management | No Comments

Reputation management is just as important as any other part of the business management process (if you plan to stay in business for the long run). Sometimes, you have to undertake the mission to remove scams and explain negative comments about your products for the sake of your faithful customers who come back for more. Reputation management is not a one-step procedure that you do and then go ahead and…

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Simple Tactics For Search Engine Optimization Uncovered

By | Featured, Search Engine Optimization | No Comments

If you are reading this then you know how important search engine optimization is. As much as SEO makes your websites visible, the bad news (if you can call it that) is that everyone else is using the same tactics. Eventually you all end up doing the same thing, making your website just as common. If you want to improve your search engine rankings these days, you have to find…

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How Does Online Reputation Management Work?

By | Reputation Management, Social Media Management | No Comments

Online reputation management is very important if you aim to keep your company above reproach and keep the buying customers coming. However, if you are new to this, then chances are that you do not know how this works. You have to learn fast because whether you like it or not, it will catch up with you fast enough. Every business owner knows that getting a bad customer review is…

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The Undeniable Facts About Search-Friendly Web Design And How It Can Help You

By | Web Design | No Comments

Some websites are very search-friendly, meaning people find them faster than others. The so-called search-friendly web design is what every business owner dreams of. It means that you are easy to find on the internet and as a result can attract more people. More traffic means more business that equals to more profit, and isn’t that really the essence of going into business anyway. No one can deny the fact…

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3 Tips For Choosing The Right Digital Agency For Your Business

By | Digital Marketing | No Comments

Now that you know the importance of a good digital advertising campaign, you now have to consider how you can choose the right digital agency to get the job done for you. This is important and is instrumental to the success of your digital advertising campaign. Just as experts noted about 10 years ago, in 2011 digital advertising would be the hottest thing, especially on social media, and so it…

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Working With Twitter To Get More Site Traffic

By | Digital Marketing, Social Media Management | No Comments

Twitter is a social networking web site that you can use to begin generating traffic to your website. A huge amount of website traffic can be generated by using Twitter. Here we are going to explain a few small tricks that can help you start driving targeted site traffic from Twitter. The first thing you need to know is that you can find loads of programs on the Internet that…

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Why What Everyone Is Saying About Search Engine Optimization Is Dead Wrong

By | Digital Marketing, Featured, Search Engine Optimization | No Comments

It’s unfortunate but it’s true, if you move with what everybody is saying, then you will end up hitting a plateau soon; and that is not good for business. What is everyone else saying that is so dead wrong about search engine optimization and what should you do different? The pull to go with what the SEO experts tell you is very strong but you will overcome it if you…

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Are Backlinks Really That Important In Online Marketing?

By | Search Engine Optimization | No Comments

Any online marketer will tell you that in order to be profitable, you have to get interested people to see your offers. One popular, but quite expensive way to get web site traffic is by using pay per click advertising programs like Google’s Adwords. You don’t have to use pay per click just to get people who are interested to check out your offers. By building backlinks to your web…

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