Your online business is only as good as your website. If the design of your website sucks, then you will never make money with it. Of course, many people know this, but since some of the deadliest web design mistakes are not so obvious, many people go ahead and commit them without the knowledge that they will be detrimental to their business. However, now that you are reading this, we will teach you how to make a great website that sells and one that will give you good value and quality for your money. People make many mistakes in the design of their sites that are a turn-off for consumers and some that are downright ridiculous and thoughtless. However, a web design mistake, minor or major is not welcome because it will cost you traffic.
The first most common mistake is a poorly navigable website. This means that a customer has to spend precious time looking for the home button. No one will stick around hunting for that. Another common web design mistake is making a website that has a dark and colorful background. Now, this may look very attractive but it is a straight turn off because most online visitors do not even want to strain their eyes looking for specific information. A white background is always the best. Look at the biggest social networking site. It has a white background and people love it. A white background makes a website look professional and older people, who are actually the potential buyers, love that.
Using flash might be good for high-speed internet connections but it might prove too slow or a total dud for moderate and low speed internet connections. Avoid flash whenever possible. Do not make the mistake of missing the most important links at the bottom of the page thinking that customers will read everything to satisfy their curiosity first and that as they read they will find the link. In fact, the preferable place to place the important link is where one can find it without scrolling down. This is a very common web design mistake.
Keep your web design very simple, accommodative and easy to navigate. Above all, make sure that there is no music and if there is then you should make sure that it requires the visitors to choose whether they want to play or not. This sounds mundane but it is very important. You can just imagine what an unexpected burst of loud music can do in an office. Your website would be blacklisted immediately.
A website without visuals will not be impressive. Get images so that they can leave impressions on the minds of people who see them. When writing content, people make the mistake of writing for the search engines rather than for visitors. Thus, they just write illegible content interspersed with keywords. That is a grave mistake.
Online visitors hate complications. They want a simple website that can give them the information they want quickly. Never make a website that is confusing even in the slightest because that will be a straight send off. Lastly, avoid web design that forces you to call a designer any time you want to modify something because such will prove very costly at the end of the day.