Online reputation management is about managing what details people see whenever they look for information regarding a business or individual.
You have worked hard to establish your good name and reputation. Since you are in business, your reputation is who you are. In today’s globally connected environment, a good name and reputation can be easily tarnished in mere moments. This can be achieved by anyone with a vendetta against you, a mistake, or even as a prank. Regardless of the motive, it is crucial to monitor for any mention of your name over the Internet.
There are many types of methods employed to damage someone’s reputation online. Among these are blogs, social networks, press releases, requests submitted to webmasters for the removal of web pages, and the submission of articles to various locations. There are even some methods of SEO that may be used in order to decrease the ranking of your website. Of course, any combination of these or other methods may be employed. Some methods are blatant, while some others are more subtle.
Reputation management strategies can be utilized to recover your online reputation.
Adcentuate’s reputation management professionals know how and where to look when your name is mentioned over the Internet. We also have the expertise to use reverse search engine optimize (SEO) not only to locate the source, but to drive those pages that contain the negative information lower in the SERP rankings. These pages are not likely ever to be seen by anyone.
Google Alerts, Yahoo Alerts, RSS feeds, and social media tags, are a few places that you can monitor your online reputation. It is imperative that if there is the slightest hint that your online reputation is being tarnished, that you contact a reputation management professional immediately. It may have taken some time for the negative information to make its way around the Internet, so the sooner we begin, the sooner your reputation is protected.
Every situation is different, and we recommend a consultation so we can customize a reputation management package specifically for your situation.