If you are reading this then you know how important search engine optimization is. As much as SEO makes your websites visible, the bad news (if you can call it that) is that everyone else is using the same tactics. Eventually you all end up doing the same thing, making your website just as common. If you want to improve your search engine rankings these days, you have to find out what tactics have not been used and use them to make your website as visible as possible. The problem with using some of the most commonly used search engine optimization tactics is that the site soon hits a plateau and it simply refuses to grow anymore.
Here, we will point out a few simple yet overlooked SEO tactics.
When it comes to great search engine optimization, it is amazing how the simplest tactics work best. For example, many people are misinformed about creating unique content, which they then post all over the internet, turning it into duplicate content. While this is the general proposition put forward, the search engines tend to discount duplicate content and as a result you will not make progress. Instead of that, create two sets of articles, the best for your site and the other for duplication and posting to different sites and directories.
You may have been misled to think that piling up internal links in your pages and content is great. Instead what it does is make it very confusing for the search engines. When they try a few times to decipher the meaning of all those anchor texts, chances are that your web pages will not be indexed since the spiders will not be able to get the general focus of your content. You have to clean up that clutter to make work easier for the search engines.
Learn how to invest time, money and energy on more search engine optimization tactics. Just one or two SEO tactics are not enough to bring you the much-needed constant flow of traffic. There are many SEO tactics in the market that you can use today. It is to your benefit to use all of them. However, make sure that you select the most practical ones. Again, if one does not work, why not discard it and try another one. SEO is not a one-off process it is continuous.
Now, some search engines are more popular than others. But that does not mean that the not-so popular search engines do not bring business. If you are smart, you will want to focus on all search engines so that you can have many pages indexed bringing more visitors your way.
Though you have heard it many times, remember, title tags are very important because they’re the first to be scanned by search bots. Make sure that the title is informative enough because it will also be the first part of the content that the readers will scan. Most importantly, remember that you should write your content for the readers and not the search engines.